your site
It is highly recommended by us for the following features...
It's Free.
This is but considerd as it is a Google product.
So spend on marketing, not on analysing your traffic.
Sophisticated Analytics.
Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use.
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
Scalable for any size site.
Your blog be the smallest or biggest you still are at the receiving end.I came to know that Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, it delivers consistent service.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe.
Google takes the trust people place in them seriously, and is pledged to safeguard the privacy of your corporate data. Your analytics data may be sensitive information, so they accord it the ironclad protection it deserves.
Data Integrity
Google Analytics always use first party cookies to ensure consistent tracking.
Part of a Larger Google Product Suite
Google Analytics is part of a Google ecosystem that includes products such as AdWords, AdSense, Website Optimizer, DoubleClick, Internal Site Search, TV Ads, Audio Ads, Analytics for Blogs, Checkout, webmaster solutions, and more.
Support and Professional Services
All customers have access to technical support resources including the online Help Center,Conversion University, user-to-user help forums, the official Google Analytics blog, and in-person training at Seminars for Success or from the network of Google AnalyticsAuthorized Consultants.
actionable insight into your advertising and website design.